Tag Archives: Live Well

VISUAL MERCHANDISING : Aesthetically Pleasing Food Offer @ Starbucks

I admit to being quite partial to my daily latte from Starbucks, but never have I been tempted by their food offer – cheap and nasty looking pastries in a soulless and uninspiring counter display.  How many people have I seen grab their morning coffee from Starbucks only to choose their breakfast treat from the Paul’s nearby (where the displays are beautiful and product authentic). 

But now Starbucks have done a re-haul with their food.  The Live Well range is a healthier and more wholesome affair with new products and better ingredients…but what’s interesting is how appealing and stylish it looks thanks to a chic but really simple black design theme – which includes the pack, marketing material and cleverly, the black ‘boards’ which the products sit on.  It’s so effective that I catch myself staring at the food and contemplating a purchase.  On the occasions that I’ve visited, the counters have been pretty empty so I’m wondering if I’m not alone with these thoughts!

Starbucks display

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