What’s happening in LA? : Beverages @ Wholefoods / grocery stores
1. Ayala’s Herbal Water The herbs in this beverage serve as flavouring rather than a health benefit which is a shame.
2. Quinoa Gold Quinoa is only just starting to be recognized as a healthy food in the UK – although I’m not sure if many Brits could tell you exactly what it is and how you cook with it. I’m only familiar with this grain as a baking / salad ingredient so I was interested to see it being used in a beverage (the new rice milk?). Claims to be the only beverage made with Quinoa. The grain is high protein, antioxidant and contains “all 9 essential amino acids for life”.
3. Grainiassance Amazake Rice Shake Rice drinks go more decadent and almost meal replacements with tempting flavours such as Cool Cocunut with Almonds, Vanilla Gorilla and Tiger Chai. Made from organic whole grain brown rice.
4. GT Kombucha & Synergy Teas made from a superfood kind of fungus. Contain probiotics (as well as a host of other healthful ingredients). Liked the packaging.
5. FloraVita 2000 An infusion of fruits and berries with flower of the black elder tree. Claims to have anti-viral properties.
6. Goodbelly Probiotic Fruit Drinks Dairy-free probiotic drinks with added multivitamin – carton sized as well as grab and go-s. Nice identity.
7. So Delicious Coconut Milk Move over soy – there’s a new product in the milk aisle! Loving the idea of coconut milk as a milk substitute…I wonder if it’s too sickly to make a latte out of? I also saw ice cream and yoghurt made out of coconut milk (Turtle Mountain range and Larry and Luna’s Organic Coconut Bliss)
8. Neuro Drinks A range of functional drinks with an eye catching if not slightly showergel kind of bottle design. There are 7 different variants each with their own benefit – these range from weightloss and hydration to mental alertness and improved libido. The Neuro Bliss variant which “promotes relaxation and improves mood” contains one of my all time favourite and under used supplements, Rhodiola Rosea.
Trends for the UK?
Of the trends and concepts above I think probiotic drinks and functional drinks (especially for cognitive enhancement) will go mainstream here. I’m also thinking that the terms ‘anti-viral’ / anti-bacterial’ may become more commonly used (desired) when describing health benefits.