Tag Archives: Amanda Wakeley

RETAIL THOUGHT : What Amanda does next

I was shocked to read about Amanda Wakeley’s departure from her own label. Over the last couple of years the company have been repositioning : to attract a younger audience, and I guess, in part, to move on from the Princess Diana tag (it was one of the Princess’s favourite fashion brands).  If you’ve been following the catwalks of the last  few seasons you may have noticed how strong, commercial and desirable the collections have become.

I’m sure that Amanda will be inundated with work and project offers and will go on to do great things.  

My thoughts for what she should do?

I have always felt that her designs fit the style (or what should be the style) of the Marks and Spencer Autograph range.  If they are clever, they should take Amanda on as a consultant and turn their sub-brand into a more chic, feminine, classic yet contemporary version of their offer now.