Category Archives: Inspiration

TREND : Free information & Stylist magazine

It’s new, it’s free, and it’s really really good.  Stylist is a quality women’s weekly which comes out every Wednesday and can be found at tube stations around London as well as in other locations around the country.  It’s not about the daily news, more about everything else us women might be interested in – put across with upbeat and interesting editorial, stylish art direction and great fashion and beauty content.  There’s no obvious celeb factor but even so, publications like Grazia must be shaking in their knee-high boots. 

It’s interesting to see how much free stuff there is now for consumers.  Even the Evening Standard announced it would become free –  and that carries a glossy magazine on a friday too.  

Picture 2

Advertisements

PACKAGING : vida e caffe Recyclable Cups and Funky Moustache

The majority of takeout coffee cups are not recyclable which is really disappointing.  Even though I’m an exemplary recycler and eco-minded person I hate to think about the landfill caused by my Starbucks habit.  I was really pleased then to read about caffe e vida’s new recyclable cups which are made out of potato skins and the lids are made out of corn.  It feels kind of cool drinking from vegetable containers. 

In fact vide e caffe wins my vote in the cool stakes in many ways – I sung their praise in my Cape Town report earlier in the year.  I love their funky moustache campaign seen on cups and stirring sticks – enough to put a smile on your day.  I can’t wait until there is a store nearer me!

vidamoustache

Recyclable cups and moustache campaign

EYE : Ben’s Cookies – Great Use of Tiny Space

The new Ben’s Cookies store on Oxford Street is cute yet chic.  It’s a great use of teeny-tiny space too. 

Ben's Cookies

Ben's Cookies, Oxford Street. Apologies for the terrible picture which doesn't really highlight how cute or well executed this is..

 

PRODUCT WATCH : LA : Beverages

What’s happening in LA? : Beverages @ Wholefoods / grocery stores

1. Ayala’s Herbal Water The herbs in this beverage serve as flavouring rather than a health benefit which is a shame.  

2. Quinoa Gold Quinoa is only just starting to be recognized as a healthy food in the UK – although I’m not sure if many Brits could tell you exactly what it is and how you cook with it.  I’m only familiar with this grain as a baking / salad ingredient so I was interested to see it being used in a beverage (the new rice milk?). Claims to be the only beverage made with Quinoa.  The grain is high protein, antioxidant and contains “all 9 essential amino acids for life”.

3. Grainiassance Amazake Rice Shake Rice drinks go more decadent and almost meal replacements with tempting flavours such as Cool Cocunut with Almonds, Vanilla Gorilla and Tiger Chai. Made from organic whole grain brown rice. 

4. GT Kombucha & Synergy Teas made from a superfood kind of fungus.  Contain probiotics (as well as a host of other healthful ingredients).  Liked the packaging.

5. FloraVita 2000 An infusion of fruits and berries with flower of the black elder tree.  Claims to have anti-viral properties. 

6. Goodbelly Probiotic Fruit Drinks Dairy-free probiotic drinks with added multivitamin – carton sized as well as grab and go-s.  Nice identity. 

7. So Delicious Coconut Milk Move over soy – there’s a new product in the milk aisle! Loving the idea of coconut milk as a milk substitute…I wonder if it’s too sickly to make a latte out of? I also saw ice cream and yoghurt made out of coconut milk (Turtle Mountain range and Larry and Luna’s Organic Coconut Bliss)

8. Neuro Drinks A range of functional drinks with an eye catching if not slightly showergel kind of bottle design.  There are 7 different variants each with their own benefit – these range from weightloss and hydration to mental alertness and improved libido.  The Neuro Bliss variant which “promotes relaxation and improves mood” contains one of my all time favourite and under used supplements, Rhodiola Rosea.

Trends for the UK?

Of the trends and concepts above I think probiotic drinks and functional drinks (especially for cognitive enhancement) will go mainstream here.  I’m also thinking that the terms ‘anti-viral’ / anti-bacterial’ may become more commonly used (desired) when describing health benefits.

LA drinks

Ayala's Herbal Water, Quinoa Gold, Amazake Rice Shake, GT Kombucha

La Drinks 2

GT Synergy, Floravita2000, Goodbelly Probiotic Fruit Drink, So Delicious Coconut Milk, Neuro Sport

EYE : Best of Top Drawer

I had a whizz around Top Drawer at the weekend and these suppliers caught my eye :

Cable and Cotton lights.  Eye-catching, colourful, well-priced and appeals to a broad range of customers – grown-ups and kids.  Very commercial. 

Lulu and Nat home and lifestyle range.  I love the pattern and colours of everything in this collection which is handcrafted and made in India.  I can see this brand becoming quite cultish.

Curious Chocolate.  The original styling of this stand caught my eye as did the lovely packaging. 

Somerville Scarves.  Love the cool and funky designs.  Wear them or frame them. 

 

Top Drawer

INSPIRATION : Teen bracelets

I was at Pure yesterday and spotted a teen girl wearing the cutest, eye-catching array of bracelets.  Thought they were quite inspiring. 

 

Lauren bracelets

VISUAL MERCHANDISING – Knicker Bunting

I saw this bunting made out of knickers at an exhibition last December – and thought it was such a cute idea.  An adaptation of this concept would work really well for a brand like Jack Wills, and possibly Victoria’s Secret Pink if they were working with an English theme.

ps apologies for the poor-quality mobile phone photo! 

knickerbunting

Bunting made out of knickers