PRODUCT WATCH : SHOWER GELS – Africa Trend

I noticed that both Radox and Palmolive have bought out limited edition African themed shower gels – are these brands testing a new direction perhaps? Radox African Escape contains ingredients such as Rooibos, Mandarin Oil and Baobab to relax and restore. The packaging has quite a manly feel. Palmolive Madagascar Sunset and Marrakech Sunrise are enriched with Ylang Ylang and Frangipani flower extracts – this is definitely more female-orientated.  

I think this could mark the beginning of more African inspired personal care  – particularly as it works well for both sexes.  As a note, it’s interesting to see the use of Rooibos (Red Bush Tea) in the Radox products because it’s not such a well known ingredient in the mass market…it doesn’t have the same all singing all dancing benefit profile (yet) as its popular friend, Green Tea. 

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