FOLLOW UP : Are the middle class shopping at Lidl?

I was interested to read in the Metro newspaper an article titled ‘Foodies love a Lidl bit of posh nosh’ (Sept 9th 08).  The article basically confirmed my recent observations which I blogged about – that “Food lovers are flocking to cut-price supermarkets such as Aldi and Lidl as demand grows for premium products on the cheap”.  Read about their success with continental cheese and sliced meats here.